About WOC – Dubai
World of Coffee Dubai is the premier coffee trade show for exhibitors and visitors from the Middle East and beyond, tailored for the UAE’s coffee businesses and those who wish to break into the Middles East’s emerging coffee industry. Show features include the ever-popular Roaster Village, Lectures, Cupping Room, the UAE National Championships, Brew Bar, SCA Community Lounge, and not to be forgotten—a jam-packed trade show floor where buyers and sellers reconnect as well as established new business relationships.
ROASTER VILLAGE
The Roaster Village is the place where micro roasters meet customers, coffees are roasted, brewed and tasted.
The village offers visitors the opportunity to see the latest trends in coffee sourcing, handling, roasting, brewing, and distribution, not to mention coffee tasting!
About SCA / Role of SCA. Specialty Coffee Association.
The SCA is a trade association built on foundations of openness, inclusivity, and the power of shared knowledge. From coffee farmers to baristas and roasters, SCA’s membership spans the globe, encompassing every element of the coffee value chain. SCA acts as a unifying force within the specialty coffee industry and works to make coffee better by raising standards worldwide through a collaborative and progressive approach. Dedicated to building a fair, sustainable, and nurturing industry for all, SCA draws on years of insights and inspiration from the specialty coffee community. For more information, please visit www.sca.coffee
2025